Designing dynamic platforms with users’ needs in mind is an exhilarating challenge. My clients are grateful when I take their rough ideas of what they want and mold them into successful web experiences.
Coal Creek Tutoring
Brochure site to introduce client to interested people as an experienced ELL tutor. Also as a dyslexia tutor certified by Wired For Reading, a local organization that teaches an innovative way to help students with dyslexia.
Approach
- Straightforward information about the client and her services.
- Site needed to have a lite, approachable feel to it.
- Navigation needed to be simple.
- Client’s choice of company names conflicted with other trademarks and needed to be changed.
- Layout of information needed to be adjusted because some possible customers would be dyslexic themselves.
Results
- Client’s profile has been elevated for a people looking for a qualified, experienced tutor.
- Trademark issues were avoided by a name change.
- Clean design helped possible customers see client as approachable.
- Shorter line lengths and taller line heights made the text easier to read.
The World of George Shannon
This children’s author wanted a site that would reflect the playfulness and puzzle solving quality that many of his books are based on. The site straddles the worlds of the client’s academic books, his children’s books and promotion of his visits to schools to work with kids on writing.
Approach
- Repeat puzzle motif is throughout the site.
- Elements on the individual book pages playfully invite children to learn about the book ideas.
- Navigation allows for a certain number of levels so children don’t get lost in the Picture Book section.
- Information on client’s school visits is important.
- Client’s academic writings are easy to navigate through.
- Client has never worked with websites and needs help with what content is important and how the site should be structured.
Results
- Children learn of a new author and new stories to read.
- Children get a glimpse into a writer’s approach to story writing for their own use.
- Librarians and booksellers get a good sense of his books for their audiences.
- Teachers meet an author that is experienced with working with children and is available for school visits.
- Organization of the different sections of the site make finding the information the visitor is interested in is easy.
Deb LeAir
This the client's first exposure on the web. She is such a talented ceramic artist I convinced her to do a website. There's a balance between getting to know the artist and her work. It has been a very useful site for the client.
Approach
- Brochure site that introduces the artist to people interested in ceramic art.
- Client is new to the web and needs guidance on structure and content. She has a lot of information to share.
- Client is introduced to possible customers.
- Client’s process is detailed.
- Galleries contain several examples of the client’s art styles.
- Tile section covers how they are created.
Results
- Site visitors get to know client and how she creates her work.
- Galleries of Vessels, Tiles and Boxes show potential customers the range of the client’s art.
- Installation section covers, in detail, how the process works.
- Direct navigation helps review the client’s large amount of information easily.
- Site’s organization makes it easy to adjust the content per the client’s needs.
